tired of endless text? value proposition design simplifies complex ideas into quickly readable illustrations with only the most practical, important details. the result? you'll learn more, in less time, and have fun along the way.
the first new book in 4 years since global phenomenon business model generation, you don't want to miss the beginning of this next wave.
we think that value proposition design is going to change the way we think about business — bold statement we know, but so is the book.